Case Study: Turn recipes into conversations for 6x better better engagement — ‘Sanjeev Kapoor Smart
Customer: Sanjeev Kapoor
Target Consumer demography: Home cooks
Gordon Ramsey of India, with large recipe content and huge following on Youtube, Social Media and website.
Despite having a large number of followers built over 3 decades, user engagement was flattening.
Average website session time : just under 1 minute.
Bounce rate : Nearly 90%
Facebook and Youtube engagements also flattening
As an early adopter of technology, Sanjeev Kapoor set his vision to grab the voice-first landscape and he rolled out a first version of voice solution that was very primitive, just a text-to-speech conversion for recipes, not offering step-by-step instructions, not natural and not interactive. A primitive solution that was far from acceptable user experience and no plans for monetization and driving traffic to the website.
TinyChef the perfect solution:
Yes, TinyChef offered a solution that was meeting the business needs with Culinary AI™ technology that not only promised the best in class voice-first solution, it also offered a new monetization avenues.
TinyChef’s voice-first solution could address the challenges and deliver much more:
TinyChef turned the recipes into conversations for voice-first platforms like Amazon Alexa and Google Home thus enabling users to have both audio as well as audio+visual interactive, step-by-step guided cooking experiences.
TinyChef added contextual voice marketing and voice commerce and thus helped Sanjeev Kapoor team to have an additional revenue stream on voice platforms that did not exist
Drive traffic from voice platform to Sanjeev Kapoor recipe website when users wanted to browse the recipes on their smartphones
Drive users from Sanjeev Kapoor website to smart speakers in their kitchen for handsfree cook along experience
Improved Google Voice search performance with voice search optimization techniques
Results speak for themselves:
User engagement on the website went up by 30%
Average session time on the voice platforms was 2x more than website
Voice Search Optimization resulted in reduction of website bounce rate to ~60%
Acquired nearly 1.2 million users on Amazon Alexa alone (Google Assistant is about to be released)
Increase product sales by 2x with Voice commerce integration
Sample creatives on voice platforms :
Link to microgreens ad
Intro ad with Consent interaction
Full Ad to shopping consent
Branded welcome screen on voice platforms
Feedback on recipes
Send recipe to the phone